Who We Are
Chris Hoyt
One of the consumer packaged goods industry's few original thinkers. Known for grasp of needs of both manufacturer and retailer communities. This understanding prompted him to create the concept of "co-marketing" in 1993.
Frequent speaker at industry conferences, including multiple appearances at the PLMA, Beverage Retailing, Promo, United Fresh Fruit & Vegetable Association and Supermarket College annual meetings. Receives consistently high marks for data-packed content, knowledge of the subject matter and entertaining style.
Guest lecturer in marketing at the Columbia Graduate School of Business.
Written a monthly column on marketing since 1993. Has been a regular contributor to Promo Magazine, Brand Marketing Magazine, Supermarket News, Hub Magazine, an online publication for consumer goods marketers found at www.hubmagazine.com. Frequently quoted in trade magazines such as Grocery Marketing, The Packer, Brand Marketing, Advertising Age, Brandweek and Discount Store News, as well as mainstream publications such as USA Today, Business Week and the Wall Street Journal.
Chris may be contacted at chrishoyt@hoytnet.com.