Expertise
- · On-boarding
- · Organizational structure
- · Process development
- · Benchmarking
- · Marketing/Sales cross training
- · Roles/Responsibilities
- · Cross Functional Integration
- · SM Brand/Customer Strategy Development
- · Principles of Measure-Learn-Change
- · In-Store Messaging
- · POS Development & Placement
- · Departmental/Category Redesign
- · CatMan Integration
- · Change Management
- · Aligning Consumer/Shopper Segmentations
- · Opportunity Identification/Insight Development
- · Leveraging/extending Equity
- · Leveraging Trip Missions/Need States
- · Overcoming Purchase Barriers
- · SM-based Portfolio Marketing
- · SM-based Platform Marketing
- · Incentives & Reporting Systems
