Hoyt & Company builds training workshops from the ground-up to help clients achieve specific objectives or address immediate training needs. Examples of workshops we've recently developed & moderated:

CPG TradeSmart: Helps bridge the gaps in siloed organizations. Provides non-sales executives (Brand Groups, Marketing executives & agency personnel) with a working understanding of the key trends, initiatives and best practices that represent the driving forces in the current CPG competitive marketplace. Emphasis is on the role that large and powerful CPG retailers can now play in advancing or hindering brand objectives & how today's leading best practice companies address these issues. A virtual I.V. injection of retail intelligence and practical knowledge that would take literally months to accumulate & ingest on one's own. For relatively experienced personnel. Updated quarterly.

CPG QuickStart: Knowledge and skills training for CPG marketing, sales or agency new hires. Covers all of the core subjects and skills one needs to become productive quickly in the current CPG marketplace. Lays the foundation for more advanced company-specific training without interfering with it. Provides significantly faster return on new hire investment, guarantees a thorough & effective means of meeting corporate training commitments and eliminates the need for line management to administer backfill training on generic subjects with every new hire who comes on board. Nothing else like it currently available. Can readily be converted to on-line, interactive tutorials.

Store Wars: Puts participants into the position of having to think like retailers to address current problems facing specific retailers in the CPG community. Builds cross-channel knowledge, knowledge of different retailer business models and a much deeper understanding of why retailers make the decisions they make. Principal benefit is how to capitalize on this knowledge to gain a competitive edge through significantly better insights that align with retailers' priorities and objectives. Client chooses opposing retailers.

ShopperSmart: Team-based competition to develop shopper insights. Addresses the concepts of Shopper Marketing and need states, purchase motivations and leading retailer expectations of what suppliers should deliver in these areas. Is based on the premise that marketing does not stop at “the door of the store” but must bridge the gap all the way from home to the final decision at the point of sale. Specifically developed for Key Account Sales Team Executives, Key Account Managers, Category Managers & Customer Marketing personnel. Delivers an entirely new perspective for creating insights that get results for both supplier and retailer based on a much improved understanding of how to market & merchandise to each retailer's particular shoppers.

Promotion Alchemy: Designed specifically for Consumer Promotion Agency personnel. With consolidation & the growing power of the retailer over the consumer's decision-making process, creating zany & irreverent promotions -- while always important-- is no longer sufficient. Now best practice marketers are insisting that all promotions be tightly integrated with both brand consumer objectives and retailer shopper objectives on an account-specific basis -- in addition to meeting ROI objectives. This calls for promotion agencies to develop new & different skill sets & and takes the process of promotion development to an entirely new plateau. Promotion Alchemy trains participants to know what is required, how to develop it & how to use this info to "win" in future new business presentations. Indispensable for those wishing to stay on top.