Insight out of Chaos

President & Co-Founder

Sage Worldwide, Inc. Division, Ogilvy Group

President

The Ogilvy Group

Worldwide Director of Corporate Development

Member, U.S. Management Board

Ogilvy & Mather Partners Division, Ogilvy Group

General Manager

McDonald & Little Advertising

Sr. VP, Marketing & Media

Education:

Ithaca College, BS Communications

Syracuse University, Master's in Journalism & Advertising

Spencer Hapoienu is President and co-founder of Insight Out of Chaos, a company that manages databases for retailers, packaged goods companies, service providers and internet publishers. Insight Out of Chaos takes the mass of data collected by CRM, loyalty and frequent shopper programs and turns it into actionable programs for influencing consumer purchase decisions. As a result, Spencer is among the very best at understanding how to leverage the relationships that retailers have built with consumers in behalf of individual brands.

Previously, Spencer was President of SAGE Worldwide Inc., a $75 million technology and promotion subsidiary of the Ogilvy Group. Clients included: Procter & Gamble, Unilever Europe, Mattel, Campbell Soup, Johnson & Johnson, Kraft General Foods, Bristol-Myers, American Express and AT&T, among others.

In his 15 years with the Ogilvy Group, Spencer also served as Worldwide Director of Corporate Development, General Manager of Ogilvy & Mather Partners, a $250 million Ogilvy & Mather Agency, and was a member of the U.S. Management Board.

Between stints at Ogilvy, Spencer was Senior Vice President of Marketing & Media at McDonald & Little Advertising Agency in Atlanta. One of his responsibilities was managing the Turner Broadcasting account through the launch of Cable News Network and CNN Headline News. He also won an Effie award for Marketing for Coca-Cola USA Products.

Spencer has published a variety of articles on marketing, retailing and databases. He has been a frequent speaker at marketing conferences and seminars over the last 20 years and brings a wealth of cutting-edge knowledge and retail insights to the CPG TradeSmart workshops.