How well do you understand retailer business models & motivations?
The root cause of manufacturer frustration and conflict with CPG retailers is that today's retailers view themselves first as financial institutions while manufacturers continue to assume that retailers are primarily in business to merchandise products and satisfy shoppers. The fact is that "Partnership" is a word used primarily by manufacturers.
Understanding the reasons for this is the key to lowering tension levels generally and redirecting one's efforts toward developing programs and relationships that have lasting benefits for both parties.
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Channels
Hoyt & Company has had experience in virtually all consumer goods trade channels. Opportunities to talk with many of the top retail executives in these channels have given us unique insights into what manufacturers can do to improve their effectiveness in today's retail environment.
The channels in which we have worked include:
Food
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Food Service
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Drug
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Office Superstores
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Mass
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Computer Superstores
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Club
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Consumer Electronics Stores
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Convenience/Gas
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Toy Stores
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Dollar Stores
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Furniture Stores
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Supercenters
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Department Stores
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Automotive
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Sporting Goods Stores
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OnLine Auctions
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Home Centers & Hardware
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