Consulting

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=110 BGCOLOR="#666699" TEXT="#080000" bgproperties="fixed" background="04900840erlcjm.png"> <div> <B> <TABLE BORDER="0" CELLPADDING="1" CELLSPACING="1" WIDTH="600" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="LEFT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 103 ><NOBR><div> <A HREF="index.htm" TARGET="_top" TITLE="Hoytnet Home"><U><B><IMG SRC="063775a0.jpg" border=0 width="119" height="90" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> </NOBR></tD> <tD VALIGN=TOP><NOBR><div> <B>Hoyt & Company</B></div> <div> <A HREF="services.htm" TARGET="_top" TITLE="What We Do"><U>What We Do</U></A> | <A HREF="who.htm" TARGET="_top" TITLE="Who We Are"><U>Who We Are</U></A> | <A HREF="articles.htm" TARGET="_top" TITLE="How We Think"><U>How We Think</U></A> |<A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U> Contact Us</U></A></div> </NOBR></tD> </tR> </TABLE></B></div> <bR> <div> </div> </td> </tr><tr> <td valign="top" width=165 BGCOLOR="#CCCCFF" TEXT="#080000" background="04311c00egdysm.png"> <div> <A HREF="services.htm" TARGET="_top" TITLE="What We Do"><U><B>Back to What We Do</B></U></A></div> <bR> <div> <B>Our </B><B>Consulting Philosophy:</B></div> <bR> <div> <IMG BORDER="0" SRC="Symb075c00b700c8cc333300.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Hoyt & Company's sole focus on every project is <FONT SIZE="2" COLOR="#990033" FACE="Arial" ><I><B>to help our clients get results in the marketplace. </B></I></FONT>We measure our success by our clients' successes and do not view our jobs as completed until our clients achieve the objectives for which the project was designed. </div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8cc333300.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">There is<B> no </B>substitute for prior P&L line management experience when it comes to providing consulting solutions that <I><B>work.</B></I></div> <div> <IMG BORDER="0" SRC="Symb075c00b700c8cc333300.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">No two companies, categories or brands are alike. To assume otherwise is a common trap. Hoyt & Company assumes nothing: What may be "right" for one brand could be all wrong for another. We <I><B>never </B></I>want to find this out after the fact.</div> </td> <td valign="top" height=370 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>Consulting </B></div> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="620" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 228 ><NOBR><div> <IMG SRC="174f0b40.jpg" border=0 width="240" height="180" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </NOBR></tD> <tD VALIGN=TOP WIDTH="511"><div> Over the past 35 years, Hoyt & Company has provided consulting services for a wide range of consumer packaged goods clients, including over 50 of the top 100 US advertisers. There is virtually no subject that our consultants have not addressed on the <I>demand side </I>of the business. Typical projects range from helping brands develop pricing, promotion & communications strategies to marketing & sales department re-engineering studies. This perspective gives our <FONT SIZE="3" COLOR="#3333CC" FACE="Arial" ><A HREF="id42.htm" TARGET="_top" TITLE="Clients"><U><B>clients</B></U></A></FONT> solutions that work in the real world, not just theory.</div> <bR> <bR> <bR> <bR> </tD> </tR> </TABLE></div> <div> Hoyt & Company has a distinguished history of helping manufacturers and retailers increase profitable sales.  We bring a senior, real-world perspective to clients' unique issues.  Our total focus is on helping clients meet category, brand and ROI challenges in a broad range of <FONT SIZE="3" COLOR="#3333CC" FACE="Arial" ><A HREF="id29.htm" TARGET="_top" TITLE="Categories:"><U><B>categories</B></U></A></FONT>.</div> <bR> <div> While Hoyt & Company has a special focus on the CPG industry, we have found that many of the marketing and sales principles used by leading CPG manufacturers are readily transferable to other industries.  As a result, Hoyt & Company's experience spans both CPG and non-CPG categories and <FONT SIZE="3" COLOR="#3333CC" FACE="Arial" ><A HREF="id27.htm" TARGET="_top" TITLE="Channels:"><U><B>channels</B></U></A></FONT>, all of which require a knowledge of the consumer as a starting point. </div> <bR> <div> Smart brand marketers rely on <FONT SIZE="3" COLOR="#3333CC" FACE="Arial" ><A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U><B>Hoyt & Company</B></U></A></FONT><U> </U>for smarter solutions.</div> <bR> <DIV ALIGN="LEFT"></DIV> <div> <FONT SIZE="1" COLOR="#000000" FACE="Symbol" >ã</FONT> Copyright 2005, <FONT SIZE="1" COLOR="#3333CC" FACE="Arial" ><A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U>Hoyt & Company, LLC.</U></A></FONT> All Rights Reserved</div> </td> </tr></table></body>