Hoyt & Company

President & Founder

Glendinning Associates

President & Founder, Sales Consulting Division

Clairol Division of Bristol-Myers

National Sales Manager, Hair Color & Toiletries

Director of Sales Promotion, Hair Color & Toiletries

Region Manager, Hair Color & Toiletries, San Francisco

Procter & Gamble Distributing Company

District Manager, BS & HCP Baltimore-Washington

Sales Merchandising Assistant, Case Soap, Cincinnati 1960-1968

Unit Manager, Case Soap, Boston

Section Salesman, Case Soap, Harlem & the Bronx

Education:

Princeton University

A.B. Mathematics & Philosophy

Fulbright Scholar

Phi Beta Kappa

Magna Cum Laude

Often called one of the consumer packaged goods industry's few "original thinkers," Chris is known for his grasp of the needs of both the manufacturer and retailer communities. It was this understanding which prompted Chris to create the concept of co-marketing in 1994.

A frequent speaker at industry conferences, including multiple appearances at the PLMA, Beverage Retailing, Promo, United Fresh Fruit & Vegetable Association and Supermarket College annual meetings, Chris consistently gets high marks for his data-packed content, his knowledge of the subject matter and his entertaining style.

Chris has also taken his expertise to the classroom where he was a guest lecturer in Marketing at the Columbia Graduate School of Business for five years.

Chris has written a monthly column on marketing since 1993. He has been a regular contributor to Promo Magazine, Brand Marketing Magazine, Supermarket News and, since 1998, to Reveries Magazine, an online publication for consumer goods marketers that may be found at www.reveries.com. Additionally, Chris is frequently quoted in trade magazines such as Grocery Marketing, The Packer, Brand Marketing, Advertising Age, Brandweek and Discount Store News, as well as mainstream publications such as USA Today, Business Week and the Wall Street Journal.