Chris Hoyt Articles                                         

Promotion Redux - Reveries.com  July, 2005

Life Preservers - Reveries.com  Sept., 2004

Kraft's Private Label Lesson - Reveries.com  Feb., 2004

Retail-Media Solutions - Reveries.com  Jan., 2004

Changing Channels  - Reveries.com  July, 2003

Regaining Relevance - Beverage Aisle   June, 2003

Going Home Again - Reveries.com  May 2003

Why Shoppers Shop at Supermarkets - Reveries.com  April, 2003

A New Path to Supermarket Success - Reveries.com  March, 2003

Ploy or Precedent? - Beverage Aisle   Feb., 2003

PETsMART's Yappy Hour - Reveries.com  Feb., 2003

Resolutions for Smart People 2003 - Reveries.com Jan., 2003

Brokaw-ing - Reveries.com  Dec., 2002

Shrink-to-fit? - Reveries.com  Nov., 2002

Make the Pain Go Away! - Reveries.com  July, 2002

Six Sigmunds - Reveries.com  June, 2002

Brands & The Babe - Reveries.com   April, 2002

The Price of Excellence - Reveries.com Feb., 2002

Nostrahoytus, Part 1 - Reveries.com  Jan., 2002

Nostrahoytus, Part 2 - Reveries.com Jan., 2002

The "Balance of Power" Myth - Reveries.com  Dec., 2001

Lessons from Harry Potter - Reveries.com  Dec., 2001

Supermarkets:  The "Category Captain" in the Next Millennium - Frozen Food Age  Summer, 1999

Through a Glass Darkly (but soon face-to-face) -  Brand Marketing, 1999

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