Chris Hoyt Articles

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=110 BGCOLOR="#666699" TEXT="#080000" bgproperties="fixed" background="04900840erlcjm.png"> <div> <B> <TABLE BORDER="0" CELLPADDING="1" CELLSPACING="1" WIDTH="600" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="LEFT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 103 ><NOBR><div> <A HREF="index.htm" TARGET="_top" TITLE="Hoytnet Home"><U><B><IMG SRC="063775a0.jpg" border=0 width="119" height="90" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> </NOBR></tD> <tD VALIGN=TOP><NOBR><div> <B>Hoyt & Company</B></div> <div> <A HREF="services.htm" TARGET="_top" TITLE="What We Do"><U>What We Do</U></A> | <A HREF="who.htm" TARGET="_top" TITLE="Who We Are"><U>Who We Are</U></A> | <A HREF="articles.htm" TARGET="_top" TITLE="How We Think"><U>How We Think</U></A> |<A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U> Contact Us</U></A></div> </NOBR></tD> </tR> </TABLE></B></div> <bR> <div> </div> </td> </tr><tr> <td valign="top" width=165 BGCOLOR="#CCCCFF" TEXT="#080000" background="04311c00egdysm.png"> <div> <A HREF="articles.htm" TARGET="_top" TITLE="How We Think"><U><B>Back To How We Think</B></U></A></div> <bR> <div> <B>Here are some selected Chris Hoyt articles - in reverse chronological order.  Browse a bit and have a chuckle or two.</B></div> <bR> <div> <A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U><B>Contact Us</B></U></A></div> </td> <td valign="top" height=370 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>Chris Hoyt Articles                                         </B></div> <bR> <div> <A HREF="promotion_renaissance.htm" TARGET="_top" TITLE="Promotion Redux"><U><B><U>Promotion Redux</U></B></U></A><FONT SIZE="2" COLOR="#000000" FACE="Arial" ><B><U> </U></B></FONT><FONT SIZE="3" COLOR="#000000" FACE="Arial" >- Reveries.com  July, 2005</FONT></div> <bR> <div> <A HREF="id111.htm" TARGET="_top" TITLE="LifePreservers"><U><B><U>Life Preservers</U></B></U></A><B><U> </U></B><FONT SIZE="3" COLOR="#000000" FACE="Arial" >- Reveries.com  Sept., 2004</FONT></div> <bR> <div> <A HREF="betsey_holden_s_demise.htm" TARGET="_top" TITLE="Krafts Private Label Lesson"><U><B><U>Kraft's Private Label Lesson</U></B></U></A><FONT SIZE="2" COLOR="#000000" FACE="Arial" ><B> </B></FONT><FONT SIZE="3" COLOR="#000000" FACE="Arial" >- Reveries.com  Feb., 2004</FONT></div> <bR> <div> <A HREF="id114.htm" TARGET="_top" TITLE="RetailMedia Solutions"><U><B><U>Retail-Media Solutions</U></B></U></A><B><U> </U></B><FONT SIZE="3" COLOR="#000000" FACE="Arial" >- Reveries.com  Jan., 2004</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="id115.htm" TARGET="_top" TITLE="Changing Channels"><U><B><U>Changing Channels</U></B></U></A></FONT><B>  </B>- Reveries.com  July, 2003</div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="id104.htm" TARGET="_top" TITLE="Regaining Relevance"><U><B><U>Regaining Relevance</U></B></U></A></FONT> - <U>Beverage Aisle</U>   June, 2003</div> <bR> <div> <A HREF="p_g_reunion__april__2003.htm" TARGET="_top" TITLE="Going Home Again"><U><B><U>Going Home Again</U></B></U></A><FONT SIZE="2" COLOR="#000000" FACE="Arial" > - Reveries.com  May 2003</FONT></div> <bR> <div> <A HREF="id116.htm" TARGET="_top" TITLE="Why Shoppers Shop Supermarkets"><U><B><U>Why Shoppers Shop at Supermarkets</U></B></U></A><FONT SIZE="2" COLOR="#000000" FACE="Arial" > - Reveries.com  April, 2003</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="id117.htm" TARGET="_top" TITLE="Path to Supermarket Success"><U><B><U>A New Path to Supermarket Success</U></B></U></A></FONT><B> </B>- Reveries.com  March, 2003</div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="id103.htm" TARGET="_top" TITLE="Ploy or Precedent?"><U><B><U>Ploy or Precedent?</U></B></U></A></FONT> - <U>Beverage Aisle</U>   Feb., 2003</div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="yappy.htm" TARGET="_top" TITLE="www.reveries.com 2003"><U><B><U>PETsMART's Yappy Hour</U></B></U></A></FONT> - Reveries.com  Feb., 2003</div> <bR> <div> <A HREF="id87.htm" TARGET="_top" TITLE="2003 Resolutions"><U><B><U>Resolutions for Smart People 2003</U></B></U></A> <FONT SIZE="2" COLOR="#000000" FACE="Arial" >- Reveries.com Jan., 2003</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="id82.htm" TARGET="_top" TITLE="Brokawing"><U><B><U>Brokaw-ing</U></B></U></A></FONT> - Reveries.com  Dec., 2002</div> <bR> <div> <A HREF="id83.htm" TARGET="_top" TITLE="ShrinktoFit"><U><B><U>Shrink-to-fit?</U></B></U></A><B><U> </U></B><FONT SIZE="2" COLOR="#000000" FACE="Arial" > - Reveries.com  Nov., 2002</FONT></div> <bR> <div> <A HREF="id80.htm" TARGET="_top" TITLE="Make the Pain Go Away!"><U><B><U>Make the Pain Go Away!</U></B></U></A><FONT SIZE="2" COLOR="#000000" FACE="Arial" > - Reveries.com  July, 2002</FONT></div> <bR> <div> <A HREF="sigmund.htm" TARGET="_top" TITLE="Six Sigmunds"><U><B><U>Six Sigmunds</U></B></U></A><B> </B><FONT SIZE="2" COLOR="#000000" FACE="Arial" >- Reveries.com  June, 2002</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="babe.htm" TARGET="_top" TITLE="Brands and the Babe"><U><B><U>Brands & The Babe</U></B></U></A></FONT> - Reveries.com   April, 2002</div> <bR> <div> <A HREF="price.htm" TARGET="_top" TITLE="The Price of Excellence"><U><B><U>The Price of Excellence</U></B></U></A> <FONT SIZE="2" COLOR="#000000" FACE="Arial" >- Reveries.com Feb., 2002</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="nostra1.htm" TARGET="_top" TITLE="Nostrahoytus AD2002 Part 1"><U><B><U>Nostrahoytus, Part 1</U></B></U></A></FONT> - Reveries.com  Jan., 2002</div> <bR> <div> <A HREF="nostra2.htm" TARGET="_top" TITLE="Nostrahoytus AD2002 Part 2"><U><B><U>Nostrahoytus, Part 2</U></B></U></A><B> </B><FONT SIZE="2" COLOR="#000000" FACE="Arial" >- Reveries.com Jan., 2002</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="balance.htm" TARGET="_top" TITLE="The Balance of Power Myth"><U><B><U>The "Balance of Power" Myth</U></B></U></A></FONT><B> </B>- Reveries.com  Dec., 2001</div> <bR> <div> <A HREF="id66.htm" TARGET="_top" TITLE="Lessons from Harry Potter, Farhad Darian"><U><B><U>Lessons from Harry Potter</U></B></U></A><B> </B><FONT SIZE="2" COLOR="#000000" FACE="Arial" >- Reveries.com  Dec., 2001</FONT></div> <bR> <div> <A HREF="id62.htm" TARGET="_top" TITLE="Supermarkets: The Category Captain in th"><U><B><U>Supermarkets:  The "Category Captain" in the Next Millenni</U></B></U></A><A HREF="id62.htm" TARGET="_top" TITLE="Supermarkets: The Category Captain in th"><U><B><U>um</U></B></U></A><B><U> </U></B><FONT SIZE="2" COLOR="#000000" FACE="Arial" >- <U>Frozen Food Age</U>  Summer, 1999</FONT></div> <bR> <div> <FONT SIZE="2" COLOR="#3333CC" FACE="Arial" ><A HREF="chris_hoyt_predictions_as_of_june__1999.htm" TARGET="_top" TITLE="Through a Glass Darkly "><U><B><U>Through a Glass Darkly (but soon face-to-face)</U></B></U></A></FONT> -  <U>Brand Marketing</U>, 1999</div> <bR> <bR> <div> Want more? For full text, downloadable examples of Chris Hoyt Industry Talks &  Annual Meeting presentations, <FONT SIZE="2" COLOR="#3333FF" FACE="Arial" ><A HREF="presentations.htm" TARGET="_top" TITLE="Industry Talks"><U><U>click here</U></U></A></FONT>!</div> <bR> <bR> <div> <I><B>                                                </B></I><A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U><I><B>Hoyt & Company</B></I></U></A><A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><U><I><B> helps smart people get smarter!</B></I></U></A></div> <bR> <bR> <bR> </td> </tr></table></body>